F*ck the Formula free workbook: be you on purpose, because fitting in is killing your personal brand
100% free

Free workbook · Be you on purpose

F*ck the Formula!

Because fitting in is killing your personal brand.

Forget one-size-fits-all personal branding. This free workbook helps you work out what makes you recognisable, what matters to the people you want to reach and what deserves more volume in your brand.

The F*ck the Formula workbook by Kim Antrobus, Next Level Woman

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Inside the workbook

What you’ll work out

  • 01 · Refine

    Get clear on what matters. What you want to be known for, what people already notice and admire about you, and what you see differently.

  • 02 · Contain

    Work out what belongs in your brand. What you’ve been editing out, how the people who need you would feel if they saw it, and a quick three-question test for what stays.

  • 03 · Amplify

    Turn up what matters. More volume. More brightness. More contrast. Not more noise. The story, energy and beliefs that tell people why you.

  • 04 · Your next signal

    One thing you’re going to communicate differently, starting now. Because one size fits all looks sh*t in fashion. Why is it any better for marketing?

Sound familiar?

This is for you if...

  • You’ve followed the “proven formula” and ended up looking like everyone else
  • You know you’re different, but your brand doesn’t show it
  • You’re sick of copycat content and boredinary branding
  • You want people to remember you, not just scroll past you
Kim Antrobus doing rock horns in a Lady Muck tee against a green background
Photo: Vicki Head Photography

Who’s behind it?

Hi, I’m Kim

Creative marketing strategist, Marketing Baddie and the QUEEN of standing out in the sea of sameness online.

I help brilliant women stop sitting on the sidelines of their own businesses. Being talented isn’t the problem. Owning it, showing it off and ditching the cringe around it is the work I do. This freebie is where that starts.

  • Flamingo Business Award Winner 2025
  • 7 years running my own businesses
  • Mum of four

Stop fitting in. Start standing out.

It’s free, it’s practical and it’s waiting for you.

Send me the workbook!

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